Spacious, sporty, emotive. The new Audi A1 Sportback.
A statement of sportiness. The Audi A4 Sedan.
Progress is not just felt. It is experienced. The new A6 Sedan.
Four rings. A clear line. The new Audi A7 Sportback.
The Audi A8 L. Witness its powerful sovereignty. Led by luxury, complemented by performance, dynamics and efficiency. Throughout its full length.
A real character. The new Q2.
It's Happening The new Audi Q3.
Created for almost any landscape. The Audi Q5.
Versatile luxury SUV. The Audi Q7.
The new face of the Q family.
The Audi TT Coupé. Pure emotion packaged in form and function. Pure consistency in quality and efficiency. Pure sportsmanship brought to the road.
Function meets high performance. The Audi RS 4 Avant.
Shaping the future. The Audi e-tron.
Live the future with us. A design that takes elegance and dynamics to a new level, with numerous assistance systems, a new operating concept that offers a new level of intuitive use, and above all more space. Your own personal space in the back, more flexible and comfortable than ever before, and experience even greater luxury in the new Audi A8 L.
Audi LTE Advanced connects you with your daily life. With transmission rates of up to 300 Mbit/s.
Prestige and dynamism - a testament to the fine design elements of the new A8 L. Despite its newly-designed exterior, it is also a tribute to the legendary Ur-quattro, not least because of its powerful wheel arches.
Like its predecessor, the new Audi A8 L stands for innovative lightweight construction technology. The multi-material space-frame design means its body weighs less on the scales. At the same time, rigidity is increased by one third.
Combining agility with comfort
The Audi A8 L with mild hybrid technology: an innovative combination of internal combustion engine and electric motor. The Audi A8 L is a mild hybrid. This combination of an internal combustion engine, a 48-volt water-cooled belt starter generator, and a powerful lithium-ion battery will be available as standard for the first time. This new unit is the basis of a whole series of improvements, which are mainly characterised by greater efficiency and increased driving comfort. The Belt Starter Generator (BSG) has a double role: It operates as an electric motor or as an alternator. In its first function, it provides a propulsion torque of a considerable 60 Newton metres. These are utilised in the Audi A8 L for a unique function: When you reach your target speed, the combustion is switched off for up to 40 seconds between 30 and 160 km/h – for comfortable, quiet, and emission-free sailing. The BSG has enough power to restart the engine at any time. You touch the accelerator pedal – and the engine immediately kicks into action. The generator even has its advantages during deceleration: together with the powerful battery above the rear axle, it enables a more intense recuperation. This way spent energy is fed back to the vehicle. In many situations, this recovery is even more efficient than the mentioned sailing - thus the A8 L drive management constantly monitors and evaluates the situation. To this end, the data from the front camera and, optionally, the findings of the predictive efficiency assistant, are networked with current route data and values from the sensor set. From now on, models of the new generation A8 L will be the first cars to be delivered with the new performance labelling.
Thanks to the multi-coloured contours / ambience light package, the interior is staged with precise fibre optics. The interior design is highlighted and further enhanced in its quality.
The interior of the new Audi A8 L has a whole new operating concept. Touch displays with haptic feedback replace traditional operating switches and the less cluttered look gives a more elegant impression. Intuitive handling of the instrumente ensures unique comfort, even in the back.
More comprehensive than ever, the design of the Audi A8 L's controls follows the concept of uniformity. This is made possible by consistent use of touch displays, which reduce a wealth of functionalities to a minimum of interface. Handling these surfaces is absolutely intuitive: by tapping and swiping you navigate to the desired content. When you select a function, you also get haptic and acoustic feedback. Almost like a push-button - only just noticeably better. Many functions can also be operated entirely hands-free: for the first time, the language assistant enables operation via speech, which is not based on defined terms, but is oriented by natural dialogues.
The Audi MMI touch response in the Audi A8 L: intuitive operation in exceptional quality. The Audi MMI has revolutionised user guidance. It stands for intuitive clarity and exceptional sensory quality. The new generation is also committed to these values, consistently transmitting them to the digital cosmos and at the same time surprising you with even more accurate details. For example, the ever-dynamically updated map data allows you to navigate with topographical representation and advanced 3D city models, to bring you to your destination even more precisely. Above all, and this is the next revolution, the MMI touch response can now adapt to your wishes and habits: you can personalise it according to your personal preferences, saving these settings – thus making your A8 L even more personal.
The Audi MMI has revolutionised user guidance. It stands for intuitive clarity and exceptional sensory quality. The new generation is also committed to these values, consistently transmitting them to the digital cosmos and at the same time surprising you with even more accurate details. For example, the ever-dynamically updated map data allows you to navigate with topographical representation and advanced 3D city models, to bring you to your destination even more precisely. Above all, and this is the next revolution, the MMI touch response can now adapt to your wishes and habits: you can personalise it according to your personal preferences, saving these settings – thus making your A8 L even more personal.